FIRDAUS – The go to label for premium exquisite jewels founded in 2017 by Akshita Arora. She developed the love for jewellery at a young age and grew up to pursue the same with degrees in Jewellery designing and Gemology from Gemological Institute of America, New York and California respectively, Also interned in the GIA lab for couple of months. Being fashion forward she is, always ahead of the curve to spot timeless trends. She enjoys designers whose work is original, fearless and wishes to translate a similar sensibility into her design, Jewellery is the perfect place to experiment with her sense of style.
Akshita’s jewellery collection – Firdaus, is characterised by Minimalistic in details, a vocabulary of clean lines, architectural forms and simplified geometric shapes. Each piece is designed keeping in mind the need of our customers and what we can see ourselves wearing everyday. The pieces are inspired by an accumulation of ideas from her interactions with contemporary art and the various architectural styles of the buildings.
The brand is also sold at high-end stores including Ogaan (Delhi), Aza (Mumbai) , Vesimi (Dubai) and Pernia’s Pop Up shop to name a few. FIRDAUS jewellery has been featured in global fashion magazines and spotted on A-list celebrities and style icons Like Sonam Kapoor, Kareena Kapoor Khan, Sophie Choudry, Soha Ali Khan, Swara Bhasker, Urvashi Rautela and Pernia Qureshi.